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DECLARATION
I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.
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Abstract
In this study we try to explore the concept of “Social Networking” in a holistic context. The main focus of the research is on “social networking websites” and its relation with “individuals and organizations”. The research also analyzes many aspects of “social networking” and tries to gauge its effect on “communication”. Finally the research describes various factors which are responsible for “communication of individuals, organizations and government bodies” and tries to describe the overall effect of “social networking” on “business and individuals”.
Table of Content
ACKNOWLEDGEMENTII
DECLARATIONIII
ABSTRACTIV
CHAPTER 1: INTRODUCTION1
Social Networks1
Social Network Concepts1
Networking Websites and the Future of Journalism3
CHAPTER 2: LITERATURE REVIEW5
Dynamics of Social Networks5
Social Network Platforms6
Types of Social Networks7
Analog or Off-Line Social Networks7
Horizontal social networks8
Vertical social networks8
How to join social networks?8
Types of Social Networking Sites9
MySpace9
Twitter10
HI510
Xing10
Linked In11
Flickr11
Content in Social Networks11
Forums12
Blogs12
Wiki13
Polls13
CHAPTER 3: METHODOLOGY14
Mixed Research14
Classification of research methods14
Multi-method studies15
Mixed-method studies15
Steps in mixed methodology15
Strength and weakness of the mixed research:16
Strengths16
Weaknesses16
Research Design17
Research Instrument17
Literature Selection Criteria17
Search Technique17
Keywords Used17
Case studies on charity organizations using social networks18
Social Networking in Charities18
Peer-to-Peer Fundraising18
MOIZEMLYAKI19
CAUSE WORLD21
CHAPTER 4: DISCUSSION22
The Benefits of Social Networking22
Members are the commodity22
Branding and marketing23
Attitudes are changing23
Barriers and risks social networks24
Opportunities for an Individual Using Social Networks24
Risks for an Individual Using Social Networks25
Difference between Wireless Ethernet Card and Mobile Broadband Card26
Fastest European Smart Phone Operating System26
Findings28
CHAPTER 5: CONCLUSION38
REFERENCES39
APPENDIX42
Questionnaire42
Chapter 1: Introduction
Social Networks
The 21st-century landscape is characterized by increasing globalization and a very accelerating change. As systems become more complex and interconnected, social networking is undergoing a transformation. One of the recent trends in the study and practice of social networking is the focus on how individuals and businesses in networks shape the environment, unleash innovation, create access to resources, and increase their performance. This study examines social networking and its importance for individuals and organizations. It begins with an overview of core social network concepts and their implications for social networking. It then illustrates how networks benefit individuals, organizations, communities, and fields. It also emphasizes on the risks and dangers involved in the excessive use of social networks.
Social Network Concepts
In the simplest terms, a social network is a set of people with a set of connections representing the existence of a relationship, or lack of relationship, between each pair of people. The study of social networks has a long interdisciplinary history rooted in the fields of anthropology, psychology, sociology, and mathematics. Interest in social networks has exploded recently in the fields of leadership development, business, economics, and computer science, to name just a few. Because of its history and its adaptation for use by many, a diverse field, the science of networks is ...