Increasingly, millions of persons, particularly youth, mail individual data in online social networks (OSNs). In September 2006, one of the most well liked sites—Facebook.com—introduced the characteristics of News Feed and Mini Feed, disclosing nothing less data than before, but producing in direct condemnation from users. To enquire the privacy argument, it may undertook a review amidst 172 present Facebook users in a large US university to discover their usage behaviors and privacy mind-set in the direction of the introduction of the contentious News Feed and Feed features whereas there are the several feed features of different networks with the different names in orkut it is Orkut Feed etc . It analyzed the degree to which users were distressed by the alterations, discovered the causes as to why, and analyzed the leverages of the News Feed privacy outcry on client demeanour changes. The outcomes have illustrated how an simpler data get access to and an “illusory” decrease of command provoked by the introduction of News Feed characteristics, triggered users' privacy concerns. In supplement to enhancing the theoretical comprehending of privacy matters in the online social networks, this study is furthermore possibly helpful to privacy supports, regulatory bodies, service providers, and marketers to help form or support their conclusions in relative to the online communal networks.
Table of Content
ABSTRACTII
CHAPTER 01: INTR0DUCTI0N1
Background of the Study1
Research Question:4
Aims and objectives4
Rationale5
LITERATURE REVIEW7
Introduction7
The Impact of Social networking9
Ethics and Social networking11
Moral Difficulties12
Forces of Applying Social Networking15
The News Feed controversy17
Facebook25
Twitter26
MySpace27
SOCIAL NETWORKING SITES27
LinkedIn27
Facebook28
Twitter28
MySpace28
More options Every Day29
Customer acquisition30
CHAPTER 3: METHODOLOGY32
Data Collection Tools32
Research Design32
Definition of (Qualitative/Quantitative) Research33
Quantitative Research33
Questionnaire (Primary Research)33
Sample: Survey35
CHAPTER 04: DISCUSSION AND ANALYSIS36
Demographics36
Patterns of Facebook usage37
Were people upset and to what degree?40
Were users uncomfortable due to the hype or publicity surrounding privacy at the time of the changes?40
Were People Uncomfortable With Information Being More Accessible?42
Influences of The News Feed Privacy outcry on User Behaviors45
Case Studies Analysis48
CHAPTER 05: RESULTS AND CONCLUSION52
REFERENCES54
APPENDICES60
TABLE I60
TABLE II61
FIG II63
FIG III64
FIG. V66
FIG.VI67
FIG.VII68
FIG. VIII69
FIG. IX70
FIG. X71
FIGURE XI72
APPENDIX QUESTIONNAIRE74
List of Tables and Figures
TABLE I3
TABLE II3
FIG I3
FIG II3
FIG. III3
FIG. IV3
FIG.V3
FIG.VI3
FIG. VII3
FIG. VIII3
FIG. IX3
FIGURE X3
CHAPTER 01: INTR0DUCTI0N
Background of the Study
As the social networking is becoming more and more popular, researchers have begun to observe its usefulness on various societal issues. Infact, social networking sites are being used by organizations to keep their employees connected as well as for advertising. According to Jody Nimetz, five major uses of social networking for businesses include creation of Brand Awareness, online reputation management tool, recruiting, learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects (Nimetz, 2007). According to Liebeskind (Liebeskind Oliver, Zucker, Brewer, 1996), Biotechnology firms are using social networking sites to share scientific knowledge which might have become “isolated and irrelevant”. Social networks are also being used by healthcare professionals to manage institutional knowledge as well as to disseminate peer to peer knowledge. A new trend is emerging with social networks created to help its members with various physical and mental ailments. Librarians are also using social networks as a way to market library services, ...