Social Media Marketing - Book Bunker

Social Media Marketing - Book Bunker

Introduction

This paper will be focused on helping the owners of the book store book bunkers for using the social media marketing to boost their business market and increase the awareness of the book store among the target audience. Book bunker is thinking to go online and utilize the social media marketing techniques to grow their customer base. Book bunker is totally right in choosing the social media marketing strategy as it can clearly noticed that usage of social media has grown sharply in the past few years, younger audience is specially spending a lot of time of social media websites, and hence by implementing social media marketing strategies Book bunker can capture a big chunk of the readers' market.

The paper will now highlight the strategies through which Book Bunker can establish itself in the online marketplace and be an online market leader in the online book industry.

Discussion

Impact of Social Networks on Book Bunker

The World Wide Web is driving communications practices to progress, simply by nurturing communities where they could not exist before. In fact, Bizzell and Herzberg have argued that the Internet should be seen and understood in a broader social context and that the technology is only adapting to social changes (Bottomly &Holden, 2000). They go on to explain that although the Internet is changing communication and human interaction in ways that were never imagined, these changes are no different from the inventions of high speed transportation, the Interstate system, or long-distance telephony. Regardless of which school of thought one subscribes to regarding how technology and the idea of “community” interact with and change one another, one thing is for certain—marketing and advertising methods must grow, and adapt to these changes (Allison Uhl, 1964). Book bunker is very well aware of this situation that is why it is thinking to implement social media marketing strategies. Going online will help Book Bunker in expanding their existing market and be in reach of a large amount of audience that it is currently targeting.

Much like the aforementioned innovations that eliminate or curtail the need for proximity, the growth of the Internet has led to a recent explosion in the world of online social networks, or virtual communities. Although the rapid increase in use of online social networks has been phenomenal, it did not surprise everyone. As early as 1978, when home computers were practically nonexistent, experts had predicted and described the vast possibilities for socialization and information exchange (or “Computer Mediated Communication”) in an electronic world, and even suggested that electronic communication may be more efficient than face-to-face communication (Boush, 1987). In 2002, an expert of electronic networks (who is also credited with coining the term “virtual community”), piggybacked these ideas by predicting the formation of a new type of community that would bring computer users together online, congregating around shared interests and values. In addition, these networks would also allow creation of ties of support and friendship that could eventually lead to ...