Social Media and Networks: Impact of Marketing on the Products of Information Technology

By

ACKNOWLEDGEMENT

I would like to thank to my supervisor supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

ABSTRACT

Widely internationalized and technologically developed markets require the organizations to possess great visibility and better ability for responding quickly to the actions of competitors. It has been observed that organizations have started to be aware of the development of fast and extensive marketing methods during the last decade. The purpose of the proposed study is to examine the influence of the social media and networking on the marketing of products in the industry of information technology. The study findings indicate that Social media is quick in dissemination, efficient in engagement, and widespread in connection. The proper combination of online forums, a Facebook page, a YouTube channel and Twitter feeds will greatly facilitate IT companies' efforts in building a closely connected consumers community. Though important, social media is not everything for IT products marketing.

TABLE OF CONTENT

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

INTRODUCTION1

Background of the study1

Problem statement4

Research questions4

Aims and objectives4

Rationale of the study4

Ethical concerns5

RATIONALE AND LITERATURE REVIEW6

Rationale6

Literature review9

Impact of social networks11

Core Theory12

Marketing essentials14

Strategic marketing14

The social networks15

Payment methods18

Opportunities from social media marketing19

1. Better brand management21

2. Direct interaction with customers21

3. Targeted customers22

4. Built-in seeding mechanisms22

Challenges of social media marketing22

1. Being relevant22

2. Management of comprehension23

3. Boom of social software and collaboration solutions, and the problem of choosing23

4. Difficulties to consolidate the monitoring indicators23

AIMS AND OBJECTIVES25

Research Questions25

METHODOLOGY26

Research Design26

Study Population26

Ethical consideration27

RESULTS28

Analysis of Social Media Strategies in IT products marketing28

Social media still has potential to evolve in IT products marketing29

The Dissemination Component—YouTube and Twitter31

Disadvantages34

Information bombardment rather than true engagement36

CONCLUSION41

Before launch43

After launch44

REFERENCES46

BIBLIOGRAPHY50

APPENDIX54

INTRODUCTION

Background of the study

The unprecedented growth of social media has changed the way businesses operate. As a successful organization, each business wants to get itself noticed and develop a better understanding of its consumers. And this is no different for the marketing of Information technology products. Social media have changed the marketing, advertising, public relations, promotion and research dynamics for all businesses equally whether they are big or small. It has an impact on business processes, systems as well as communication. Social media presence has become compulsory, and more and more companies are convinced of the benefits accrued from it. The Social Media Marketing Industry Report for the year 2011 presents interesting statistics to reaffirm the claim made above. Social media have affected not only businesses but also the societies and the consumer behaviour world over. When used effectively, social media increases customer traffic for online retailers and businesses that have an online presence, improves turnover, reduces cost of marketing and generates customer interest in ...