SOCIAL INFLUENCE

Social Influence

Abstract

In this paper we have highlighted the work of Asch, Milgram and Zimbardo on Social influence to expound the reasons of Anti-Social behavior. The researched material is attained through secondary sources that include the explication of the works in social influence and how it assists in defining the anti-social behavior. The paper also includes a recent example that is also based on the topic highlighted.

Table of Contents

Introduction4

Conformity4

Normative and Informational Social Influence5

Minority Influence6

Majority Influence7

De-individualization8

Submission to Authority9

Analysis Milgram10

Role of obedience in society11

Process obedience in the individual12

State agentic13

Role of tension13

Examples14

Antisocial Behavior15

Egypt revolution15

Conclusion17

Reference19

Social Influence

Introduction

The social influence or social pressure is the influence exerted by one group on each of its leading members to impose its standards prevailing in the area of attitude and behavior (Gross, 2002).

This influence leads to changes in attitudes, beliefs, opinions of an individual or group after contact with another individual or group. We traditionally distinguish three types of social influence: the conformity, submission to authority, the innovation.

Conformity

In psychology, the Asch experiment is one of the most central experiments dealing with the social conformity. Solomon Asch was one of the most important pioneers of social psychology. Died in 1996 Americans with Polish roots showed through his experiment (1951), may have strong in what manner people as social beings pressure to conform to other people. His scientific achievements were used as a model for psychologists like Stanley Milgram. The Asch conformity experiment showed that groups representing their position compliant, even if it is obviously wrong, can influence other group members (Avermaet, 2001).

This is an effect of social influence defined as a change in beliefs or behavior by which an individual or group to meet various types of pressure, trying to get in line with environmental standards and in this adopting socially approved behaviors. Early research on compliance that focused on the independence of the decision of individual face social pressures will reveal how individuals strive to be socially accepted by others. In the process of conformity, appear several aspects: the tensions between an individual's previous positions and the pressures it faces, it is adherence to what is proposed, the result of this change resulting in the feeling that he himself has changed his own.

Normative and Informational Social Influence

Normative social influence is the need to be accepted. It occurs when we conform to other people in order to be liked and accepted by them. Such conformity influences behaviors only when others can see us act, because if we act in private, we won't be able to achieve our goal of being liked by others. Much of modern fundraising practice relies on this concept. People often give significantly larger sums at charity events and galas than they do if solicited through other media, because they want to be seen as an active participant in the goals of the group. Sometimes these two types of influence can operate in different directions. The right actions to take (when we are subject to informational social influence) and what we have to do ...