SMALL BUSINESS MANAGEMENT

Small Business Management

Small Business Management

Introduction

In this paper we try to explore the concept of “Small business amanegment” in a holistic context. The main focus of this paper is the detailed analysis of Alice Clothing for future business plan and risk management in the Market of UK. The paper also analyzes many aspects of UK market with respect to legal , social, cultural, technological and economical environment and tries to gauge its effect on the business practices of Alice Clothing.

Alice Clothing is an initial set-up of T-shirts and Jeans retail establishment in London in United Kingdom. AC is in believe to get the interest of a routine loyal customer base with its huge variety of T-shirts and jeans products. The company is in view of building a strong market position in the town, due to its partner's experience in industry and sounding competitive climate in the area. AC aims to target middle-to-higher income local residents with products at a price which compete with competitors to meet the demand.

The Company

AC is incorporated in London, UK and is owned and managed equally by its two partners. Mr. Brown has wider experience in marketing, sales and operations, and was president of marketing at Shanza Clothing. Mr. John fields are based on experience in management, accounting and finance including a past experience of being Chief Financial Officer in Mini T-sirt retail stores. The company is looking forward to hire three full-time salesman and eight tailors to handle customer service and routine operations.

AC offers a wide range of T-shirts and jeans products, all from high quality imported cloth and material. AC establishes business on principle of integrity with and among all members or team of it. It involves trusting each other for progress. It also ensures that they are providing quality products with different variety in flavors. It is in their core values to achieve total quality in their overall processes while maintaining its price to compete with market. It wants to achieve efficiency in their services in all processes. Excellence in their work is of vital importance.

Legal Structure

It is a sole-proprietor business solely owned by Mr. John and Mr. Brown in equal profit and share ratio.

Important Considerations for Starting Up Business in UK

Market Analysis

Starting a new business is a complicated process. For Alice Clothing effective business planning is important . The compaany should ensure that there is a huge market for the clothing in United Kingdom. The effective way to carry out the market research is by studying the customer market that who will buy the products offered by Alice Clothing and the prices the target market is ready to pay. This will be done with the analysis of economic environment and income bracket of the target market.

While studying the market condition of United Kingdom for clothing industry it has been analysed that Alice Clothing has a target market which comprises of uppuer class and uper middle class. The company wants to position itself as a brand of rolyalty and ...