SKODA CASE STUDY

Skoda Case Study

Skoda Case Study

Introduction

Skoda Auto is a renowned automobile company that has its roots in Czech Republic. This automobile company is commonly known as Skoda. The founders of this automobile company were Vaclav Laurin and Vaclav Klement who designed their own bicycle and gave rise to this organization in 1895. The business that these men started became an official organization and was recognized as Skoda in 1925. The automobile company began to manufacture cars, cycles, airplanes and ploughs throughout Eastern Europe. Currently, Skoda UK continues to manufacture and sell cars with the help of its network of independent franchised dealers. The core purpose of this paper is to answer some important question related to the strategies of Skoda UK that will explore the strategies and approaches being used by this company for their successful business.

Q1. How did Skoda UK manage to get its customers and owners to change their perceptions of the Skoda brand?

The Skoda UK managed to change the perception of their owners and customers about te Skoda brand by conducting a market analysis. They conducted an internal analysis that explored the strengths and weaknesses of the organization. The management of the organization also conducted an external analysis of the organization with respect to the market environment in which they were competing. The organization aimed to conduct a SWOT analysis that explored the strengths and weaknesses of the organization. It has been observed that the approach of brand positioning was used by the organization to develop a distinctive image of its cars in the market.

Brand positioning refers to creating a distinctive image of a brand in competition of its competitors. The approach of effective brand positioning is used by Skoda UK to change the perception of its customers and owners. It was observed by the market analysis that customers buy cars and automobile products based on the height and value of the brand in the market. So, the company made a good move by selecting the approach of effective brand positioning to attract customers and change the perception of the customers towards Skoda brand. Good advertising skills were used to convey the extent of comfort and satisfaction that they products involved (Parsons, 2011, n.d). It has also been observed that the customers using the brand were very happy and felt pride in using the cars of Skoda brand. The positive response about the brand from its customers also changed the perception of its owners to accept the Skoda brand as one of the best brands in the automobile industry. This was the approach that was used by Skoda UK to create a distinctive image of the brand that its competitors did not possess, which in turn changed the perception of its customers and owners.

Q2. Which theories, concepts, and models that we have covered in class this Semester could also be used to help Skoda better understand the consumer behavior of their customers and owners?

It has been observed that the approach of positioning the brand ...