SHOW MARKETING PLAN

Show Marketing Plan



Show Marketing Plan

Introduction

As we have been asked to develop an integrated communication plan for Designer wear, this plan will then focus on the launch of Designer wear in the trade market. Traditionally, single dealers are responsible for local advertising and the promotion of their special offers. However, most manufacturers today create and support national brand image and advertising campaigns. Accordingly, this campaign is designed for the international market. Marketing plan is concerned with adapting the organization to a changing environment more effectively than their competitors.

Marketing mix decisions

Marketing mix decisions is a pack of decisions that a company makes in order to achieve the objectives. Generally, these decisions intend to involve four Ps: characteristics of products (e.g. product variety, product presentation, product performance, etc.), art of listing price (e.g. discounts, allowances, geographical pricing, payment terms, credit terms, etc.), attractive promotions (e.g. sale force, advertising, public relations, consumer promotion, trade promotion, direct marketing, etc.) and the finial one, place (i.e. distribution). However, in the past few years, it emerged two new decisions that Doyle (1994:84-85) mentioned: "staff and service" respectively. Briefly, staff decisions include some sub-decisions, like staff motivation, and tasks and responsibilities; service decisions mean pre-sale decision, post-sale decisions and point-of sale service. In principle, marketing mix decisions have to be flexible. They should change and adjust to new needs of market and customers.

Marketing Strategies

Our marketing strategy will be to associate our self with an established trade label(s). We will use there good name to help promote our product as a product extension of the clothes.

Distribution

We will distribute our products through online stores as well as their contemporary bricks and mortar counterpart. We feel this is the best over all solution to get the product into the hands of as many people as possible. The competition utilizes the internet as well as physical stores as well so we must do both as well.

Identify potential target markets in a global environment

In Identifying potential target markets in a global environment, generally buyer behaviors and practices can be quite time-consuming in evaluating alternative brands or choices. This typically leads to the seeking of additional information to help in the decision- making process. Effective marketing makes certain that a company's products are in line with what the consumers' needs within an ever-changing environment. It is very important to observe these changes regularly and undertake programs of activity geared to adapting the company's response to them. As the mobile generation traverses internationally even more, behaviors will no longer be limited to a single region but span multiple regions via multiple devices.

User End Customer Service

WF initiated the “direct to courier hub” model with an express company for shipments that fit the courier profile. To support large business customers who require time definite delivery schedules or customer specific software integration, WF employs the “Delivery Plus” system. This is WF's answer to the value-added services traditionally handled by resellers. The direct ship to courier allows the realization of compressing cycle time for ...