Shoes Shoes and more Shoes



Executive Summary

Adidike Shoes are launching a new product in the market, which will target the female population as it has already well captured the market of men's footwear. This footwear targets women between the age limits of 18-65 years and so on. The main reason behind the launch of this product is the commercial research, carried out by the company. After the completion, of the research, the company was able to identify that there is an essential need for the development of innovative product like that of Adidike Shoes. Especially for women, between the ages limits of 18-65 years. Not most of the company focuses on that brand of the population, it is mostly the youngsters that other shoe companies keep in mind while the manufacturing of their footwear products. This innovative product of the Adidike Company will be a unique product in the market, which will benefit elder women, as it has both eminence and style. The launch of such product is the necessity of today's market, and it will also bring out a good image of the company. Along with that it will also benefit the business expansion (Wilson & Gilligan, 2004, Pp.1071 - 82). The report covers various aspect of market research in order to develop the feasibility, whether the product line should be started or not.

The introductory price of this footwear, set by the company is less than 34.50 dollars, a price which is very much affordable for people from all aspects of life. Another important verdict that the company became aware of in the survey is that, there are few companies that are marketing such products, but due to exorbitant prices, not most of the people can afford buying those shoes. This was another vital fact that the company had to consider while the launch of its new shoes. As the product is new, so it is of paramount importance that the company launches an extensive advertisement campaign, through different mediums of media. This will create awareness among the people regarding the product of Adidike Shoes. In the early stages, the product will only be available at selective outlets. Once the product is successful to capture the market, then the company will go for an extensive distribution of the product in the market. The product will then be available at different places at the disposal of all establishments (Kolb, D. A., 1984, pp 38).

Once, after the successful initiation of the product the company will establish a customer service department. This department will be responsible for the management of the customers, who have bought this new product of the Adidike. The customer can express their views, make complaints, and give suggestion regarding the product. This department will consist of qualified and responsible personnel, whose job will be to perform all necessary operations for the company to retain their customers. Customers can contact the customer service department by telephone (Wilson & Gilligan, 2004, pp.1071 - 82).Table of Contents

Introduction and Scope4

Qualitative Analysis5

Quality Product6

Life Cycle ...