SHIELD SECURITY SERVICES LIMITED



STRATEGIC AUDIT AND STRATEGIC CHOICES OF

SHIELD SECURITY SERVICES LIMITED



Table of Content

STRATEGIC AUDIT AND STRATEGIC CHOICES OF4

1 INTRODUCTION4

1.1 Executive Summary5

1.2 Mission Statement6

2.6 External Audit7

2.7 Macro-environment7

2 Internal Audit7

2.1 SWOT Analysis7

2.2 Strength8

2.3 Weaknesses8

2.4 Opportunities9

2.5 Threats9

2.8 PESTLE Analysis10

2.9 Political11

3.0 Economic11

3.1 Sociological /Cultural issues12

3.2 Technological12

3.3 Legal13

3.4 Environmental14

3.5 Microenvironment14

3.6 The Value Chain15

3.7 Inbound Logistics16

3.8 Operations17

3.9 Outbound Logistics18

4.0 Marketing and Sales18

4.1 Service19

4.2 Support activities20

4.3 Porters Five Forces20

4.4 Potential entrants21

4.5 Substitute product21

4.6 Power of buyers21

4.7 Power of suppliers22

4.8 Competitive rivalry22

4.9 PRODUCT PORTFOLIO ANALYSIS22

5.0 The Boston Consulting Group Matrix23

5.1 Developing Growth Strategies25

5.2 The Main Strategic Choices Available to Shield Security Services, Ltd.26

5.3 Taking Advantage of the Political and Security Scenario as a Rich Ground for Profitability26

5.4 Building Partnerships with the Private Sector and the Government27

5.5 Taking Advantage of Technology Equipments which Become Less Expensive As Years Go By28

5.6 Recommendations and Conclusions29

References30

Bibliography33

5.7 Appendix 134

STRATEGIC AUDIT AND STRATEGIC CHOICES OF

SHIELD SECURITY SERVICES LIMITED

1 INTRODUCTION

Shield Security Services Limited was founded in 1986 by Adil Hadi who is currently the Managing Director. The company operates from its head quarters in Farnborough, Hampshire, United Kingdom and provides tailor- made highly professional security services. Shield has about 105 employees in the company which slight decrease by 10 in the number since November, 2009. The annual turnover for the company in the prior year was £3.2m and an estimated market share of 0.1455%.

The company operate in two (2) main business segments: Static Guarding and Mobile Security Patrol. The Static Guarding segment is the principal service offered by the company. In this segment the company offers a comprehensive and superior service which is personally assessed. This is tailor- made to meet each client's individual special requirements. Security officer or a team of offices on client site always operate to comprehensive assignment instructions drafted and approved by the client.

The Mobile Security Patrol segment provides separate security services on unoccupied premises for clients who may not wish to employ static security officers. These may have smaller premises or buildings and offices that might be supplemented by their own CCTV system and/or alarms. The Mobile Patrol service has a principal function to provide a fast and reliable backup to any officer on static guarding duties, or another mobile inspector in event of an accident or emergency. Another function is to unlock and secure clients premises to relieve them from the routine tasks of unlocking and locking their premises at the start and end of a working day.

Shield security has introduce a new service which is Security Consultancy where it adopt a proactive approach to security issues in risk assessment and surveys, crises management, business continuity planning, security design, evaluation training, seminars and workshops.

Shield Security Services also believes in putting something back into the community and to that end, the company has partnerships with a wide variety of community sectors and community groups. The ACS standard encompasses all aspects of a security provider's operation. It takes a holistic view of how well an organisation is managed and an approved organisation must demonstrate to an independent assessor, ...