Serving International Clientele

Introduction

On the basis of purchasing power and breadth of taste, international clientele can be a good market for your product. Many companies have expanded their business to customers in other countries, and that they see an interesting niche, with different tastes. However, it is also a niche demanding lovers of quality and timeliness, and, therefore, need to gain confidence with the company before purchasing any product or service (Ghauri & Philip, 54-98).

Effective Measures to Serve an International Clientele

Depth Study of Their Potential Customers

Selling a product or service requires extensive research. You must find out the tastes, needs and priorities of these foreign customers to identify them, what they expect from your company and above all, how much they are willing to pay for your product. This also involves studying the competition: what are their strengths and weaknesses and what differentiates your product or service from other companies.

Understand their Culture

Dealing with a customer in another country means knowing the way customer thinks and relates the product; and also understanding the fundamentals of their culture. You'll need to insert into their culture through books, talking with other entrepreneurs or researching on the Internet in order to understand what their preferences, how it moves the market and what characterizes them as consumers.

Having the Necessary Technology

Meeting the demands of a foreign client means having both the necessary technology for information how to contact these and promote your company. Therefore, you should worry about having the minimum infrastructure to communicate with them, such as Internet, email, company, phone, fax, etc.

Having a Personal Website

This will be the public face of your company abroad. Both Web sites and blogs are essential tools to promote their product beyond national borders. Here you can showcase their products and services, their features and customer benefits at anytime and anywhere. To gain customer confidence abroad, make sure they incorporate all the possible background of your company, to support their experience and quality in the market.

Mastering another Language

The most important factor in capturing the international market is to understand the foreign language of that country. Having a command on the language of that country will help employees in better understanding the demand and the need of the customer.

Depending on what market you want to focus, you must ensure you with professionals who speak another language, at least in English, since it is a universal language.

Participate In Fairs and Events

Consumers visiting these fairs seeking news, but often lack the time to try your product or close a business: then make sure you have all the necessary material for the customer and optimize the time for capturing their attention and transform it from a potential consumer to a real customer.

Customer Feed-Back

Through conversations with other clients, surveys or discussion forums, you can find out if they are happy with the product or service delivered, what its new demands and what new hope for the future (Ghauri & Philip, 54-98).

Training for Developing Employees Skills

Moving into foreign market, focusing on international clientele is ...