SERVICES IN BUSINESS

Services in Business



Services in Business

In the International market competition is an issue of services and products. Much attention has been directed to a better service and the best product and how this can be achieved through utilising the human resource, (Adorka, 1996).

Understanding sources of competitive advantage has become a major area of research in the field of strategic management, (Handy, 1999). None more so than in the Hospitality sector, where differentiation is key to delivering financial success in such a highly perishable, inimitable and subjective industry, (Lockwood & Jones, 1994). From experience, it is the human assets that ...