Search Engine Optimizer



Search Engine Optimizer

Introduction

Search engine optimization, or SEO, is the process of improving the visibility of a website in different search engines like Google, Yahoo or Bing. It focuses on improving the positioning of a website that enhances the visibility of the website, without paying any money. In simple words, these are measures to improve the position of the page in the search box, also known as positioning.

It involves the task of optimizing the structure of a website and the contents thereof. It focuses on the use of various techniques of link building, link baiting or viral content in order to appear in top positions of search engine results (when a user searches for a particular keyword or keyword.

Literature Review

Several studies have been conducted on the topic of Search Engine Optimizer. Several researchers have tried to find out how the process could be improved. We retrieved research papers through Ebsco and Proquest. There are a number of positioning techniques based on the knowledge of the effects of search engine algorithms. Because some of the techniques are not allowed, there was a need of SEO companies that only uses permitted techniques that trying to achieve success.

The application of SEO techniques is usually more intense on sites with a lot of competition. The aim of the application is to position the site above the competitors, through the use of strong or specific keywords (Kent, 2011).

The work is broad and very technical, since the position involves programming code, design and content. It is usually peformed by specialized SEO companies that have loads of experience in developing such sites and enhancing the effectiveness of various websites.

This knowledge of search engine optimization (SEO) is the result of the continuous study of how search engines work today. Organizations and website builders are becoming more knowledgeable in this area. They have developed an ability to build websites and programs very swiftly, with high quality.

Many studies have proved that SEO is one of the most important sources of Corporate Success. Developing a decent website is the first step towards success of organizations. The next step is a professional search engine optimization, so that the Web page is easily found on internet and it reaches broad customer base. No other medium can disseminate news and information faster and more comprehensively, than internet. However, it is important to note that a well designed website alone is not sufficient to reach the potential customers, even if it was designed by a professional designer. A search engine optimization is therefore essential if one wants to generate a company's sales over the Internet. Number and strength of keywords, displayed on Google plays a very important role in enhancing company's sales and its images (Lieb, 2009).

Therefore, the company must pay attention to this issue and Google should be given priority in the positioning of website, as it is leader among various search engines. Everyday, billions of people go onto Google website, to find details ...