SCENARIO ANALYSIS

Scenario Analysis

Scenario Analysis

Introduction

Manager for Creative Design, a medium sized product design company, occupying a single site on the outskirts of a large town with about 450 employees All Creative Designs, businesses and individuals use design in very many ways. For example, the design process features in corporate identity, branding, image; design is central to advertising, marketing, promotion, and in the development of new products, new services and technical development of all sorts such as websites and other internet systems. Design features in very many aspects of work and business.

Analysis

The design management principles explained in this section also apply to all sorts of other management processes involving the use of external creative agencies or providers, for example architects, interior designers, landscape gardeners, personal stylists, etc.

The principles of planning, communication, control and working towards clear agreed aims and accountabilities apply to all situations where we ask a creative provider - internal or external, in-house or contracted - or to do something for us.

These simple principles will help in managing the design process, and are relevant to a lesser or greater extent when working with creative people and providers of all sorts, from design and advertising agencies, product designers, branding and image consultants, to creative people providing design services for building and renovation, and other creative services relating to domestic, house and home, lifestyle and personal image.

These process steps are certainly applicable and necessary for large complex commercial or industrial design projects. For smaller routine design management projects and tasks, or for managing creative providers in domestic or personal style areas, many of these principles will be unnecessary, so use what is helpful and appropriate.

Computer-aided design and computer-aided manufacturing software (CAD/CAM) is used in mechanical, electrical, and electronic design; simulation, drafting, and engineering; and design analysis and manufacturing. Typically, CAD software and CAM software runs on mainframe computers, general-purpose workstations, and personal computers (PCs). Computer operating systems (OS) include Microsoft Windows, UNIX, Solaris, and SunOS. Microsoft and Windows are registered trademarks of Microsoft Corporation, UNIX is a registered trademark of The Open Group, and Solaris and SunOS are trademarks of Sun Microsystems, Inc. Computer-aided design and computer-aided manufacturing software (CAD/CAM) for specialized hardware or proprietary operating systems is also available.

Computer-aided design software (CAD) allows engineers, architects, and designers to create conceptual drawings for assessment and approval. There are several types of computer-aided design and computer-aided manufacturing software (CAD/CAM) that are listed as CAD programs. Often, capabilities differ by application. For example, two-dimensional CAD or 2D CAD software is suitable for drafting services and general-purpose applications. By contrast, three-dimensional CAD or 3D CAD software is well-suited for machine shops, product designers, reverse engineering, and complex surfacing.

Suppliers of computer-aided design and computer-aided manufactured software (CAD/CAM) may provide specialized CAD software for specific applications. For example, architectural CAD software is used by architects, builders, facility managers, and construction companies. Landscape CAD software is used by landscape designers and architects, as well as by municipalities and environmental ...