Scanning the Macro-Environment

Scanning the Macro-Environment

According Morrison 1992 characterise ecological scanning as "a kind of radar to scan the world systematically and pointer the new, the unforeseen, the foremost and the minor" Porter 1993 in his study of the data accumulating practices of managers, characterised scanning as the methodical assemblage of external data in alignment to (1) reduce the randomness of data raging torrent into the association and (2) supply early warnings for managers of altering external conditions. More expressly, Porter 1995 recognised the following objectives of an ecological scanning system: noticing technical, mechanical, financial, communal, and political tendencies and ...