Marketing Strategies For The Promotion Of Satellite Service
Reflective Journal about the Dissertation
This is the end of my Management and Organisations class in 2007. I have accomplished the marketing report for the Promotion Of Satellite Service. I have evaluated my performance during the semester. I have also submitted all of my reflective learning journals. Others probably may think that they have just delivered from the time consuming reflective learning journal. For me, to be honest, I think this is just the beginning of applying a new way of thought that I got. The course has just changed me. I am going to apply the concept of reflective learning from this dissertation not only for next semester, but also for my whole life. I found myself has changed to be a reflective person. In everyday activities, even before going to bed, I found myself recess and contemplate about what things I have done successfully, what things I have not achieved yet, and which areas I made mistakes during a day. The aims of reflective learning journal have been fulfilled since I can transfer it to my daily life and I find that “It is more valuable to realise that why I failed rather than experiencing my success without knowing why I could achieve or obtain the success!” I will never obtain worthwhile solution for my mistakes if my mind is too busy to think the other things and does not have time to reflect and to evaluate my mistakes. For example, students, whose managerial understanding actually have been enriched successfully by writing reflective learning journal, but just think it merely as a compulsory assignment, will not obtain better understanding in the other courses as well as they did in Management and Organisation course. Conversely, I realised that students in my class were more likely to interpret my quietness in class as a passive behaviour.Table of Contents
CHAPTER 3:4
Methodology4
Rand's Research Agenda6
Research Questions7
Conceptual Framework8
Dependent Variable8
Independent Variables9
Case-Study Approach11
Sample11
Data Sources And Collection13
Analysis Plan14
Measuring the Dependent Variable15
Measuring the Independent Variables17
Analysis19
CAVEATS19
The study approach20
Data assemblage issues22
CHAPTER 4:27
Findings27
The SWOT enquiry28
Value string of additions analysis28
The Boston Consulting Group matrix30
Critical accomplishment factors31
The future strategies32
Satellite communications regulations36
The need for regulation36
Spectrum and orbit allocation38
Orbital Debris42
Space communications policy45
The "Open Skies" and the U.S. telecommunications policy.46
An increasing European Union50
Space Policy,54
Summary and Conclusions55
REFERENCE LIST59
APPENDIX 162
Chapter 3:
Methodology
This section reconsiders the study set about and methods. It enumerates the study inquiries, recounts the conceptual structure, recounts the case study set about utilised and then lays out the investigation plan. There are some methods marketers use to evolve demand outlooks which manage not employ assembling of foremost minutia and figures from promise customers. These methods are seldom cited to as exploratory procedures, and seldom as qualitative procedures, while the last cited time span more over adopts varied non-statistical methods of clientele minutia and figures assemblage (such as Focus Groups). One set about used to structure conceiving about the future in a turbulent natural natural environment is scenario enquiry (Schwartz, 1991). This method has participants address foreseen alternate futures and then finds ...