SATELLITE SERVICE

Marketing Strategies For The Promotion Of Satellite Service

Reflective Journal about the Dissertation

This is the end of my Management and Organisations class in 2007. I have accomplished the marketing report for the Promotion Of Satellite Service. I have evaluated my performance during the semester. I have also submitted all of my reflective learning journals. Others probably may think that they have just delivered from the time consuming reflective learning journal. For me, to be honest, I think this is just the beginning of applying a new way of thought that I got. The course has just changed me. I am going to apply the concept of reflective learning from this dissertation not only for next semester, but also for my whole life. I found myself has changed to be a reflective person. In everyday activities, even before going to bed, I found myself recess and contemplate about what things I have done successfully, what things I have not achieved yet, and which areas I made mistakes during a day. The aims of reflective learning journal have been fulfilled since I can transfer it to my daily life and I find that “It is more valuable to realise that why I failed rather than experiencing my success without knowing why I could achieve or obtain the success!” I will never obtain worthwhile solution for my mistakes if my mind is too busy to think the other things and does not have time to reflect and to evaluate my mistakes. For example, students, whose managerial understanding actually have been enriched successfully by writing reflective learning journal, but just think it merely as a compulsory assignment, will not obtain better understanding in the other courses as well as they did in Management and Organisation course. Conversely, I realised that students in my class were more likely to interpret my quietness in class as a passive behaviour.Table of Contents

CHAPTER 3:4

Methodology4

Rand's Research Agenda6

Research Questions7

Conceptual Framework8

Dependent Variable8

Independent Variables9

Case-Study Approach11

Sample11

Data Sources And Collection13

Analysis Plan14

Measuring the Dependent Variable15

Measuring the Independent Variables17

Analysis19

CAVEATS19

The study approach20

Data assemblage issues22

CHAPTER 4:27

Findings27

The SWOT enquiry28

Value string of additions analysis28

The Boston Consulting Group matrix30

Critical accomplishment factors31

The future strategies32

Satellite communications regulations36

The need for regulation36

Spectrum and orbit allocation38

Orbital Debris42

Space communications policy45

The "Open Skies" and the U.S. telecommunications policy.46

An increasing European Union50

Space Policy,54

Summary and Conclusions55

REFERENCE LIST59

APPENDIX 162

Chapter 3:

Methodology

This section reconsiders the study set about and methods. It enumerates the study inquiries, recounts the conceptual structure, recounts the case study set about utilised and then lays out the investigation plan. There are some methods marketers use to evolve demand outlooks which manage not employ assembling of foremost minutia and figures from promise customers. These methods are seldom cited to as exploratory procedures, and seldom as qualitative procedures, while the last cited time span more over adopts varied non-statistical methods of clientele minutia and figures assemblage (such as Focus Groups). One set about used to structure conceiving about the future in a turbulent natural natural environment is scenario enquiry (Schwartz, 1991). This method has participants address foreseen alternate futures and then finds ...