SAS CASE STUDY

Case study of Scandinavian Airlines Journal Review

Case study of Scandinavian Airlines Journal Review

Citation

Lynes, J. K. and Andrachuk, M. (2008) Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines. Journal of International Management , 377-390

Introduction to the study

The research was carried out on the subject of CSER, which has been presented as an extended and improved version of CSR. More specifically, the researchers have asserted that CSER is an improvement on the traditional CSR concept because it allows organizations to specify the nature of responsibility-oriented activities that they are aiming to engage in and contribute towards (Lynes and Andrachuk 2008). The researchers have based their study on the context that there is a need for extended research in the area of CSER on account of the increasing tendency in organizations to exercise this particular type of CSR. The aim of the study was to delve into the variables that influence CSER and have an influence on the CSER decisions that organizations make. The research made use of the case study approach by studying Scandinavian Airlines (SAS). The fundamental objective behind the analysis of the SAS was to determine the drives that influence and motivate SAS to exercise CSER. In a somewhat inductive approach, the study sought to develop an understanding of the factors that encourage organizations to engage in CSER actions and decisions.

The research was carried out on the subject of CSER, which has been presented as an extended and improved version of CSR. More specifically, the researchers have asserted that CSER is an improvement on the traditional CSR concept because it allows organizations to specify the nature of responsibility-oriented activities that they are aiming to engage in and contribute towards. The researchers have based their study on the context that there is a need for extended research in the area of CSER on account of the increasing tendency in organizations to exercise this particular type of CSR. The aim of the study was to delve into the variables that influence CSER and have an influence on the CSER decisions that organizations make (Lynes and Andrachuk 2008). The research made use of the case study approach by studying Scandinavian Airlines (SAS). The fundamental objective behind the analysis of the SAS was to determine the drives that influence and motivate SAS to exercise CSER. In a somewhat inductive approach, the study sought to develop an understanding of the factors that encourage organizations to engage in CSER actions and decisions.

Through the implementation of this case study approach, the researchers established that the factors that influence the organization's CSER actions and decision cannot be considered without taking sector-based and broader cultural contexts into account (Lynes and Andrachuk 2008). The study also revealed that the CSER actions and decisions that an organization takes are influenced considerably by the perspective that the organization's management holds towards the organization's broader CSER objectives.

The author has done a credible job of defining the research ...