SALES

Sales Plan for Mobile Phones



Sales Plan for Mobile Phones

Introduction

The mobile phone is considered to be a durable and expensive product; therefore, consumers' purchases are made in a planned way, making an effort to the purchase decision, the main consumers of this product are individuals, but companies are also rapidly buying mobile phones for their employees in order to make it convenient to contact the employee at any time.

A key concept is the product policy of differentiation. Although they are virtually identical in material respects, they may be perceived very differently by highlighting the formal aspects or added features (Good et al. 1991). The Nokia 8310 has both formal aspects (such as the Nokia brand that has an image of quality in the market, its unique modern design with changeable covers and related features) and added features, (e.g., ensuring high quality that this brand offers) consumers get different phones from the market and these cell phones are perceived as unique by the target market of Nokia.

In this essay, we will be discussing the present multibillion-dollar cell phone industry and companies in the industry. The industry now is consisted of many companies such as AT&T, Cingular, LG, Motorola, Nokia, T-Mobile, Samsung, and Verizon and will only continue to grow in the future. We will be discussing that how sales are planned for one of these companies as compared to other companies. In addition, we will also be discussing the idea of sale, product and services provided by the company. The selected company for sales plan is Nokia, which is one of the leading companies in cell phones industry all over the world.

Discussion

The cell phone industry is a multibillion-dollar industry and will only continue to grow. Cell phones are owned by 80% of the U.S. population and according to the Wall Street Journal, will be owned by 50% of the world population. The industry now is consisted of many companies such as AT&T, Cingular, LG, Motorola, Nokia, T-Mobile, Samsung, and Verizon and will only continue to grow in the future. Although the tremendous growth, in the industry some companies are still trying to find their place in the market.

Selling products or services is critical to the success of any business and salespeople often play a critical role in generating sales by communicating the advantages and purchase conditions of offers. Nokia, the Finnish company that began as a producer of mobile phones, is once again in transition as the phone market matures. With 39% of the global handset market and annual sales of 30,800 million dollars, Nokia dominates the sector, but revenue growth is slowing gradually. The company is trying to protect against other possible attacks with new products that include music, videos and interactive games (Ingram et al. 2000).

The customer needs provide a guide for the distribution of argument and the basis for the formulation of unique features. To assess customer needs and to handle properly; however, the company must make the phone available at all distribution outlets, between the ...