Sainsbury

Supply chain Availability at Sainsbury

Supply chain Availability at Sainsbury

Introduction

“Sainsbury's is a leading UK food retailer with interests in financial services. It consists of Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jacksons Stores, JB Beaumont, Sainsbury's Online and Sainsbury's Bank. It employs 153,000 people (Johnson, scholes, whittington, 2005, 12). This paper analyses Supply chain Availability at Sainsbury.

Background

Sainsbury's is the oldest food retailer in the UK. Different from Tesco's price conscious, Sainsbury's more concerns itself as a high quality provider. In order to win the belief of customers, Sainsbury's shows the process of food production and the method of choice material on its website. In recent years, due to drastic competition on retailer, Sainsbury's also pays more attention to the price.

Sainsbury's also adopts business diversification. Sainsbury's increases the number of non-food lines it stocks. Around 80 stores have dedicated non-food spaces, and 2,500 new non-food lines are now in place. Selected stores also stock clothing and children's products. Furthermore, the company is opening specialist cook shops in key outlets, capitalizing on Sainsbury's good. reputation for fresh producing and more up market lines. Due to the fact that Sainsbury's is lack of market research, it has not gained success in the international market. Sainsbury's once established its store in USA and Egypt. However, it is unsuccessful so that Sainsbury's had to winding-up in both countries. (Sainsbury et.al 2001, 301)

Main Products

sainsbury's have also created a collection of easter products such as plates, beakers, napkins, and crackers. the same colours and illustrations also follow through packaging for seasonal sweets and biscuits. And Bread, Chocolate, Fish, Pasta, Sauces, Sausages, Soups, are the main products of Sainsbury.

UK Food

Sainsbury's 'Taste the Difference' is the way retailers are seeking to enhance their brand identity and exploit sales opportunities to various customer target groups, also provide consumers with convenience products of high quality and increased appreciation of different cuisines.

Growing Market for Non-food

Around 80 stores have dedicated non-food spaces and 2,500 new non-food lines are now in place. Selected stores also stock clothing and children's products. Furthermore, the company is opening specialist cook shops in key outlets, capitalizing on Sainsbury's good reputation for fresh produce and more unmarked lines. (Brown, 1998, 20)

Developing Retail Services

Sainsbury's provides wide range of services, such as bank services (involving 12 types insurances), financial services, but more concerned about with higher standards, especially its online delivery services. It believes that supermarket goes up by giving customers quality products.

International Expansion

The online- shopping facilities has enabled Sainsbury's to deliver large electrical appliances, music and books, gardening equipment, etc, direct from warehouses. Therefore, customers from the world can conveniently search their favorable products online, which also reduced company's cost. (Sainsbury1999, 349)

Supply Chain Management

The following paper is a discussion about how supply chain management has been one of the major issues of concern for businesses for several years. In the present era of extremely competitive markets, increased level of globalization and expansion of organization's operations to global scale, it has become increasingly important for the firms to fully integrate their overall ...