SAGE GROUP PLC

Sage Group Plc

Sage Group Plc

Introduction

Sage Group plc (also referred to as the Sage) - British company, a developer of software solutions for enterprise management, as well as related products and services intended primarily for small and medium businesses . Sage Company was founded in 1981 in Newcastle-upon-Tyne. Annual revenue (as of 2009) is £ 1.44 billion, Sage Solutions serves 6.2 million customers, and the company employs 13,400 employees. Sage operates in 24 countries, including Britain, the countries of the European Union, North America, South Africa, Australia, India and China. The company develops a wide range of software applications for organizations: financial software solutions, CRM -systems solutions in the field of HR and payroll, as well as the ERP-system (Palmer, Hartley, 2009, p. 37). According to Gartner at the time in 2007 was the third in terms of revenue ERP supplier with a share of 7%, second only to SAP and Oracle, focused more on large customers. The activity started with Sage publications for the local market town of Newcastle-upon-Tyne on Newcastle Quay, and the entrepreneur, David Goldman, began searching for opportunities to automate the evaluation of printing processes in your company. He has collaborated with a group of students of the University of Newcastle, who, in the part of a wider project, developed a software solution to manage the assessment of printing processes and the basic processes of accounting. David founded a company that started selling this decision. In 1989 the company's stock began to circulate on the London Stock Exchange, and in 1999 the company entered the FTSE 100, where he remains as of 2011.

Discussion

PESTEL Analysis

"PESTEL" analysis is a tool used in corporate strategy to analyze the factors of external macro-environment in which the Company operates. The company must control factors of this analysis that may represent risk or market opportunities. PESTEL analysis is generally used to prepare an upstream analysis SWOT that identifies the strengths and weaknesses internal to the company and the opportunities and external threats to the environment in which it operates. By identifying the various factors that may be favorable or unfavorable to the development of the company, this analysis may also help to highlight the general trends of evolution of the macro-environment (Palmer, Hartley, 2009, p. 37).

Originally, the analysis was limited to factors PEST (Political, Economic, Socio-cultural and Technological), but some analysts have then added the factor "Ecological" and "Legislative" which may also influence the company. This gave the mnemonic "PESTEL". Another variant of the analysis allows adding other factors that may affect the strategic deployment of the company. Next we consider the factors "Ethics", "Demographic" and "Geography." PESTEL analysis is generally used to prepare an upstream analysis SWOT that identifies the strengths and weaknesses internal to the company and the opportunities and external threats to the environment in which it operates. By identifying the various factors that may be favorable or unfavorable to the development of the company, this analysis may also help to highlight the general trends of evolution of macro-environmental ...