Rosenfeld and the Chocolate Factory

[Name of the Author]

[Name of the Institute]Rosenfeld and the Chocolate Factory

Introduction

Mergers and takeovers are the main and the most common practices in the corporate world by the organizations. Everyday businesses either collaborate with other firms or go for the takeovers. This commonly occurring activity thus, has high impacts on the structure of the organizations. The essay will highlight the case study of the takeover of Cadbury by Kraft in 2010. It will cover the employment values that are associated with the Cadbury and how they are different at Kraft, how the takeover has changed the work place ethics, the relationship between the employers and the employees and the impact of change in culture on the employees.

Discussions

Cadbury Company

Cadbury Company was formed in 1824 by a young man in Birmingham. He was named as John Cadbury. He used to sell coffee, tea, drinking chocolate and cocoa at his shop. The business expanded over the time. The company was later known as the Cadbury Schweppes plc from 1969-2008. Cadbury is a confectionery company that is recently taken over by Kraft in 2010. The company is the second largest international company in the chocolate industry that has its operations in more than 50 countries across the globe. The headquarters of Cadbury is located at Uxbridge, London, United Kingdom.

Interesting Facts about Cadbury

There are some interesting factors about Cadbury that has made the company stand out from its competitors. The facts are that it was the first company that had used pictures instead printed text on chocolate boxes. It was the first company that has facilitated the working ladies. In 1886, Cadbury came up with the idea of launching food for sale with dining rooms. It has founded the Cadbury Cococub club with 300,000 children as the members etc. (www.englishteastore.com)

Kraft Foods Incorporation

Kraft Foods Inc.  is a multinational company. It is an American based company that has its brands in more than 170 countries. The company is running in the field of food and beverages. The headquarters of the company are located at Northfield, Illinois. Recently it is successfully growing in the global snacks and Grocery Company. (www.kraftfoodscompany.com)

Kraft Foods Inc. has taken over Cadbury in 2010. The takeover was a planned move to acquire Cadbury (one of the top competitors) to increase its market share and enter in the up-and-coming markets. The takeover has brought different impacts inside and outside the organization. It has affected the employment values and the relationships between the employer and the employee.

Employment Values

In present-day economies, organizations play a very important role in resource allocation. It generally assumes either that workers are robots who perform only what is written in the employment contracts (obey the orders of managers) or that they are rational enough to take advantage of every opportunity to pursue their self-interest.

In contrast with the view of workers as robots, a large and complex organization can be characterized by workers having high degrees of discretion in their work (Fox, 1974). It is usually neither possible nor efficient ...