RITZ CARLTON, OWNED BY MARRIOTT

REJECTED

Ritz Carlton, owned by Marriott

Ritz Carlton, owned by Marriott

A brand is an important corporate asset which is the main tool for marketers to distinguish their services from competitors. Brand management is essential because technology and service formulation will be copied by keen competitor quickly while only brand personalities cannot. Also, successful brand is valuable because it can create a stream of future earnings.

As Ritz-Carlton is well known around the world, its strong hotel brand is valuable to study in the aspect of brand management. Moreover, it has already established numbers of hotels and resorts globally; it would ...