REVLON

Revlon

Revlon

Overview

Revlon was founded in the midst of the large Depression, 1932, by Charles Revson and his male sibling Joseph, along with a pharmacist, Charles Lachman, who assisted the "L" in the Revlon name.[3]Starting with a single merchandise — a new type of fastener enamel — the three founders combined their resources and evolved a exclusive manufacturing process. Vocalize pigments rather than of dyestuffs, Revlon developed a kind of new shades of opaque fastener enamel. In 1937, Revlon began trading the polishes in department stores and pharmaceutical stores. In six years the company became a multimillion dollar organization. By 1940, Revlon suggested a whole manicure line, and added lipstick to the collection. During World conflict II Revlon conceived makeup and associated products for the U.S. Army, which was respected in 1944 with the Army-Navy 'E' accolade for Excellence.

 

Revlon Financial Analysis

After conducting an internal and external analysis of Revlon, it is clear to see that Revlon is currently the market leader in its niche market positioning, product of rare skin with natural ingredients. However, with recent problems with its franchise stores in the United Kingdom and the United States, the position of Revlon's is in danger.

Pest analysis indicated that the macro-environment in which it operates Revlon is constantly changing due to changing lifestyles and attractive appearance.

The Integrated Grid response shows that the brand Revlon easily integrated into the global market

"S" Seven frame indicates that the internal functions operated under Revlon concentrate on producing exceptional customer service. This is due to the inherent knowledge supplied by Revlon at the origins of their product.

The financial analysis has shown that over the past 5 the company had a net positive cash flow, although the turnover to be very stable. Ratio analysis shows that the company has no liquidity problems in the short term, however due to the large investment that may face liquidity problems in the long term.

Revlon Inc (NYS: REV)

 

 

 

 

 

 

 

 

 

 

 

Income Statement

 

 

 

 

 

 

 

 

 

 

 

 

12/31/2009

12/31/2008

Variance

 

09/30/2010

Item

USD

USD

USD

%

USD

Revenues

1,295,900,000

1,346,800,000

(50,900,000)

(3.78)

319,000,000

Direct Costs

474,700,000

490,900,000

(16,200,000)

(3.30)

110,400,000

Gross Profit

821,200,000

855,900,000

(34,700,000)

(4.05)

208,600,000

Taxation

8,300,000

16,100,000

(7,800,000)

(48.45)

(600,000)

Net Income

48,800,000

57,900,000

(9,100,000)

(15.72)

12,500,000

EPS Continuing Basic

0.94

0.26

0.68

261.54

0.24

EPS Net Basic

0.95

1.13

(0.18)

(15.93)

0.24

EPS Continuing Diluted

0.94

0.26

0.68

261.54

0.24

EPS Net Diluted

0.94

1.13

(0.19)

(16.81)

0.24

Comparison

Revlon handles components, raw components, and completed supplies of cosmetics and individual care products.

The distribution center sustains a 99 per hundred correctness rating in both inventory and alignment filling. Production amenities were reduced in number and centralized to cover centre regions. Planning for long-term growth encompasses an aim on and utilization of peak notch production amenities and circulation systems.

Globalization of manufacturing and distribution efforts enabled the consolidation of production facilities, increased ...