RESEARCH TECHNIQUES

Research Techniques



Research Techniques

Introduction

The purpose of this report is to analyse the research techniques of a selected article published in an academic journal. The selected article is “key success factors in bidding for Hallmark sporting events” published in Journal of International Marketing Review. Vol. 19 No. 3, 2002, pp. 303-322. Authors are Hans M. Westerbeek, Paul Turner and Lynley Ingerson: Deakin University, Melbourne, Australia.

Hallmark sporting events often are commercially driven entertainment entities which represent an economically important part of the overall sporting industry. Because of the high popularity of international sporting contest, hallmark sporting events attract significant commercials, media and consumer attention. Cities around the world are beginning to understand the potential of using these events to draw attention of the host country that is why the markets for the hallmark sporting events are increasing and becoming more competitive. In order to award the hosting of the event to the most suitable organization, event owners often require potential hosts to bid.

The most important element in this process has been largely based on the logical assumptions rather than empirical data. This research is focused on the elements of bid process, in order to ascertain the important aspects necessary for achieving a successful bid.

Increasingly, metropolitan cities are basing their city marketing efforts around hallmark events (such as Olympic Games, cricket world cup, commonwealth Games, etc.) in order to maximize the benefits to be achieved through the event-driven tourism, sponsorship, and media exposure. Sporting events make up an important part of the overall hallmark event industry. A critical issue that has emerged from the attractiveness of sports is the reality that a limited number of hallmark sporting events exist.

This paper identifies the impact of sporting events on a city from the perspective of the bidding process. The findings were discussed in relation to previous research along with their managerial implications.

Deductive Research

Deductive research implies that statistics and empirical knowledge is as transient and not worth a first deductive analysis can provide a better understanding of a phenomenon.

The first considerations of the deductive method could be traced to the work of Descartes in the early seventeenth century, in an effort to find a method to provide a better understanding of the different spheres of activity. Therefore, the aims of Bacon and Descartes were similar; however, how to get them was diametrically opposed. Descartes used mathematical deduction and as a reference point, while Bacon was paying little attention to these instruments. (Shaw, 2003, 150-200)

Focusing on the deductive research method is a procedure that is starting to develop a theory to make their points of departure or after deducting basic assumptions and their consequences with the help of the underlying formal theories. His supporters say that any truly scientific explanation will have the same logical structure, is based on a universal law, beside it, a series of initial conditions or assumptions, which are derived from statements about the phenomenon that is to be explained. (Wang, et ...