Research Reflection Paper

Research Reflection Paper

Importance of corporate responsibility and business sustainability has gained increased importance in the past several years and poses some serious challenges to the companies in terms of overcoming the serious problems and issues that act as hurdles in the way of the higher management employees and CEOs. This research reflection aims at discussing the meaning of corporate responsibility and the type of research methodology, sources and data collection tools that have been utilized in collection of relevant data and how that information will help in the development of my professional career and to the organization that I will be joining in the future. There will be a detailed discussion of different theories and literate that has been available with respect to business sustainability. The basic aim of this reflection paper is to enhance my knowledge in relation to business sustainability and identify the lessons learned and objectives achieved by undertaking this research. Corporate sustainability or business sustainability refers undertaking business operations and functions of an organization in such a manner that it helps in improving its public image and credibility in the eyes of consumers with regards to it contribution to the economic, social and environmental factors in a positive manner.

How and why you have chosen and decided on the research methods and processes that which you are using/have used for the development of your major project?

The main aim behind choosing the topic of business sustainability is the increased demand and preference of the consumers and regulation bodies and government authorities to observe and undertake actions to promote business sustainability. Increased pollution, health hazards and recent financial crisis and economic downturn poses serious challenges for the organization that are lagging behind in terms of corporate responsibility and business sustainability. Additionally, research shows that incorporating business sustainability in organizational policies not only improved the reputation of the company in the eyes of the consumers but also provides financial strength and improved profitability through increase ROI which is directly dependent upon the organizations capability of satisfying government regulations, application of risk management policies and maintenance of brand reputation and image. Improvement in business sustainability practices will contribute positively towards the improved functioning and overall performance of organization showing that it is interrelated to the financial as well as non financial aspects of the organization that drives company towards success in the long run. Regardless of the above mentioned researches and studies, many organization are still of the view point that sustainability is nothing more than a public issue and has nothing do with organization improvement whatsoever. There is a big gap in the understanding of the terminology when it comes to having a common universal definition of business sustainability. Some countries related it with environmental friendliness while others related with their internal organizational policies. Globalization and expansion of business operations of multinational organizations across the border requires the companies to conduct their business responsibly and observe the regulations of the local country when introducing their products and other ...