Research Analysis on McDonald's

Research Analysis on McDonald's

Introduction of the Company

The subjected company 'McDonald's' counts in the largest leading restaurants of the world. It belongs to daily life of the people in the sense of eating scrumptious food. The company started its burger brand in the year of 1940, when Dick and Mac, two brothers opened their first McDonald's in California and San Bernardino. Primarily they started with the hotdog stand but after initiating their restaurant chain they started serving twenty five items that most based on barbequed. McDonald's is been always a profitable and popular teen hangout. In the year of 1948, Dick and Mac reopened their restaurants to sell just milkshakes, hamburgers and fries. Their hamburgers were the main revenue generating item which was selling out at the normal price of 15 cents. In this regard, the restaurant started developing and getting fame among the people and finally Dick and Mac begin franchising McDonald in 1953.

Discussion Analysis

Recently, fast food industry is increasing its pace day by day, in this way competition also occurs in the market. The growth of the market is mounting as the life has become so fast that people do not have enough time to cook a meal and therefore they go for the fast food, which is one of the favorite current feast. McDonald's have a competitive advantage as they are already entered in many different countries and also gaining popularity. There are certain competitors of McDonald that includes Burger King, Jack in the Box, Wendy's international and Domino's Inc.

Strategies

McDonald's is always famous to implement their strategies according to the need of the customer and requirement of the culture. Since 2003, it has pursued two strategies by taking help from the rapidly changing demand of the consumer, spending patterns and demographics. McDonald's has started introducing new ...