Report Proposal of Cee Cee Sports Clothing to Macy's

Abstract

This research report is aimed at introducing Cee Cee sport line clothing to Macy's Inc who does not have any products in the range of sports clothing for sports woman and athletics. The report will present a thorough analysis of operational factors involved in proposing Cee Cee sports clothing to Macy's ranging from the price strategies and financial obstacles to potential consumers for the unique and stylish range of Cee Cee apparels. The Cee Cee clothing line will be appreciated because of its minimal rates and high quality manufacturing from organic materials.

Report Proposal of Cee Cee Sports Clothing to Macy's

Introduction

Macy's is an American chain of premier retailers comprising on almost 800 stores with corporate stores located at New York and Cincinnati (Macy's Inc, 2012). Macy's has a highly diverse range of products at its credit ranging from furniture, electronics to fabrics for bed and bath, a wide range of male and female apparels and female oriented products. Among all the products of Macy's, the products related with female are exceptionally marvelous (Macy's Inc, 2012). They offer stylish tops, petites, shirts, handbags, jewelry, cosmetics, shoes, pants, jeans and undergarments for female. But despite of integrating almost every female oriented commodity, Macy's does not have any range for sports clothing for female. Problem Statement

In order to sale my sports clothing line named as Cee Cee to Macy's and communicating it's unique features with Macy's sports department, it is necessary to unveil the every single aspect of this Cee Cee sport clothing line ranging from its price and material to its potential consumers in Macy's. Macy's is a widely known brand for female apparels and products but it lacks entirely in the female sports costumes and apparels. Hence t is the best area to focus while planning to develop corporate term with Macy's. This research report will be aimed at providing Macy's with a complete overview about Cee Cee sports clothing for female. The objective of executing this proposal is to maximize the chances of Cee Cee sports clothing line by Macy's. As the Cee Cee sports clothing have been developed from organic materials, this will be an exceptional strength that preserves capability to gain Macy's attention. There are a number of areas to be worked out before actually proposing Cee Cee sports clothing line to Macy's like the prices to be offered, obstacles to be tackled and the corporate benefits incorporated in selling Cee Cee products for Macy's. The product will be highly appreciated by female athletes because it would provide excellent quality at minimal rates.

I will use qualitative research methods to investigate the financial strategies of Macy's and its pricing criteria so that the prices could be designed for Cee Cee sports clothing line accordingly. The annual reports of Macy's will be thoroughly reviewed for analyzing the financial obstacles confronted to Macy's in experimenting with new products. The qualitative research methods will also help in inquiring about the costs incurred on submitting a ...