REGISTRATION OF TRADEMARKS

Registration of Trademarks

Registration Of Trademarks

Proposal

Title

The criteria for registration of trademarks enable them to protect brand identity

Introduction

This section will introduce the topic in general. This section demonstrates that the informal care constitutes a substantial part of the registration of the trademark that enable them to protect brand identity. This section will discuss that a trade mark is a sign which serves to distinguish the goods and services of one organisation from those of another. Trademarks are words, logos, devices or other distinctive features which can be represented graphically. In general, the odds of being involved in the provision of registration of trademarks are considerable.

Background

This section provides the background of the topic. This section will discuss the early development of the registration of the trademark of the brand identity. At early common law, trademark owners generally were not permitted to license their marks to others because trademarks were viewed solely as indicators of the physical source of goods. Licensing was considered illegal because consumers would be "misled" as to the physical source of goods if another entity's trademark appeared on goods that were manufactured by unidentified licensees. Beginning in the 1930s, there developed a judicially-led trend to permit trademark licensing so long as the trademark owner exercised control over the quality of the trademarked goods that were produced by its licensees. However, "not until the passage of the Lanham Trade Mark Act in 1946 did that trend become the rule." To understand how this change in the law came about, it is necessary to consider both commercial and intellectual trends in the early twentieth century.

With rapid changes in the way goods were manufactured and distributed in the early 1900s, and the corresponding explosion of American industry, pressure began to mount for a new theory of trademarks that would take a more flexible approach to trademark licensing. In a period of mass production and fragmentation of labor, it became clear that a system that allowed for trademark licensing held many advantages. For example, if licensing were allowed, a business with an established trademark could invent and design a product and then "outsource" the actual manufacture of the product to another company, provided that the manufacturer affixed the inventor's name or mark to the goods.

Purpose of the study

The main purpose of this paper is to examined the characteristics, activities, and challenges of registration of trademark to protect brand identity.

Aims and Objectives

The main aims of this study is

First, what exactly are trademarks?

what rights do trademarks grant to the owner?

The other aim is to discuss the trademark functions that is generally recognized that trademarks.

To dicscuss the apparent manufacturer doctrine and trademark licensors.

Finally, the trademark attorney should help protect the mark by policing third party uses of the mark.

Literature review

The judicially-created trend to allow controlled licensing was codified in the Lanham Act in 1946. While the Lanham Act does not specifically provide for trademark licensing, it permits use of a trademark by a "related ...