[Recession- Impact on Consumer Purchasing Power in the Retail Industry]

By

TABLE OF CONTENTS

Chapter 1: Introduction1

Background of the Study1

Problem Statement1

Research Aims and Objectives1

Research Question2

Reliability and Validity2

Generalizability3

Ethical Concerns3

Limitations and Suggestion for Future Research5

Assumptions & Limitation6

Chapter 2: Literature Review7

Causes of Recessions7

Effects of Recessions9

Symptoms That Suggest a Recession10

Recession Causes and History11

Precautions in Case of Recession13

Chapter 3: Methodology16

Research Design16

Literature Search16

REFERENCES17

Chapter 1: Introduction

Background of the Study

A recession is a prolonged period of time where a nation's economy slows or declines. A stop or slow this type is characterized by a number of different factors, which include: People buying less stuff, lower production of manufacturers, a rise in unemployment, salary freeze, and of course, a stock market unstable. According to conventional definition, this slowdown should continue for at least six months to be considered a recession. This study highlights the impact of recession on the buying powers of the consumers in U.K.

Problem Statement

In a market economy, production and consumption are linked in several markets. A market is simply a place where consumers can go to buy things from the producers; these producers can go to sell things to consumers. A supermarket is an example of a physical marketplace. People, who want to eat food, go to the supermarket and buying from producers by middlemen, and often there are others along the way, such as the distribution companies for example.

Research Aims and Objectives

The aim of the research will be to find out the impact of recession on consumers, how they act in the time of recession and how does recession influences the purchasing power of consumers in the retailing industry.

Research Question

The study would be aiming to answer the following question:

What are the impacts of recession of consumer buying power in the retailing industry?

How can consumers increase their buying power even in the time of recession?

Reliability and Validity

The term bias is a historically unfriendly pejorative frequently directed at action research. As much as possible, the absence of bias constitutes conditions in which reliability and validity can increase. Most vulnerable to charges of bias are action research inquiries with a low saturation point (i.e., a small N), limited interrater reliability, and unclear data triangulation. Positivist studies make attempts to control external variables that may bias data; interpretivist studies contend that it is erroneous to assume that it is possible to do any research—particularly human science research— that is uncontaminated by personal and political sympathies and that bias can occur in the laboratory as well as in the classroom. While value-free inquiry may not exist in any research, the critical issue may not be one of credibility but, rather, one of recognizing divergent ways of answering questions associated with purpose and intent. Action research can meet determinants of reliability and validity if primary contextual variables remain consistent and if researchers are as disciplined as possible in gathering, analyzing, and interpreting the evidence of their study; in using triangulation strategies; and in the purposeful use of participation validation. Ultimately, action researchers must reflect rigorously and consistently on the places and ways that values insert ...