It can be said that marketers have the ability to a enormous extent to control our desires and the power to create needs. ? just explain the first part of your question with an example. When the telephone was invented, after that no one felt the need of a wireless phone. The introduction of a cell phone was a totally new need which the marketers introduced. Similarly, the need of cameras and music in cell phones was also introduced by the marketers.
If at one hand, companies hire the marketers to create the value for their firms, then at other hand, ...