R&R Case Study

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R&R Case Study

What factors created an opportunity for Bob Reiss and the “TV Guide Game?"

Bob Reiss had an idea to have his own business and planned to found “trivial pursuit” game, which was developed in Canada in 1980. The sale of this game was very high. This game was introduced in the toy fair show in US in 1983 by selchow & roghter makers of scrabble under the license of Horn and Abbot in Canada. Trivial game turn down the market value of the parker Bros and Bradley, which are two most largest companies of games in US. Selchow & roghter both were not good marketer in the market and have no relationship with any TV advertisement or less public relations. Therefore, the initial reactions at toy fair show were not so better. In august, the game was made available at retails and soon became famous on among the people of US. As a result, Bob Reiss thought that he should work on this idea. He decided to design and market his own trivia game. He researched on it and segmented the targeted audience. That immediately made sense, because the average family size is about seven and a half hours spent watching TV per day. Then he decided to build a television quiz game. He knew the business well as games Reiss had a sharp national sales offices were then decided to build a strong organization representatives.

He took what they repeatedly referred to in sub-local areas across the country. This was a great opportunity for Reiss as he had excellent relations with representatives from across the country. He had great relations with many buyers. The business was based on distribution channels. He started brainstorming. One proposal was the idea of television. After discovering the conclusions, that Reiss has a large TV was TV Guide, because his movement is on the market about eighteen million. Reiss then sent a letter to Eric Larson, Publisher of TV Guide. This reminded that this project can explore beneficial to both and would like opportunities. Inspired by his strong attraction for the Reiss-communications company with detailed information on this idea. He sent the proposal of this idea as an assistant editor of TV Guide. Which two options specify the proposal is that TV Guide made the game. And the second is that he is the sole distributor on a commission basis. One day TV Guide calls him for visit. Reiss brought his friend with him named Alan Charles. Alan is professional game inventor with whom he worked before in time magazine. Reiss reference to thirteen that TV Guide, whose work on this project and TV Guide Call everyone around them without wasting any time. And he had a strong recommendation for the team of people. The calendar has been verified references Reiss, and they had good chemistry. TV Guide liked the idea of working with a younger generation, because they were themselves entrepreneurship.

What risks and obstacles had to be overcome ...