Marketing research is required whether it has been in the business for a long time or is launching the business for the first time in the market. Launching a new product requires extensive research of the market and the consumer trends. I have selected the product 'quick drying paints' for this assignment, and will discuss the methods that should be used for the introducing the product in the market and will highlight areas where market research is needed.
Market research
Launching quick dry paints in the market will require research to be carried out in the targets ...