Questions and Answers

[Name of the Institute]

Questions and Answers

2)

The business goods marketing test is highly valid and appropriate to test new products. These new products have never been experienced before and that is the reason to apply business goods marketing test. As from the question above, Maurer has developed a hermetic system that uses 50 percent less energy as compared to other industrial sized smokers. Due to its high price, Maurer will first adopt the strategy of business-goods marketing test. The company will demonstrate the use of hermetic, clearly highlighting the advantages of this product. When the consumers or retailers use this product, the vendor (Maurer) can observe the behavior and reactions of the respondents. By the help of this observation, Maurer can have an accurate feedback about their innovative product and whether it will be a success or a failure.

3)

(A)

The product which I am choosing to conduct marketing mix is Sugru which is a brand of silicone rubber. The marketing mix is as follows

Product

The product name is Sugru which is basically a brand of silicone rubber which looks like a modeling clay only it is more than that. It is soft and flexible when removed from its air tight bag and hangs on to its plasticity for thirty minutes and in 24 hours its self curing characteristic at room temperature allows it to turn into a strong and flexible silicone rubber

Price

The price with which Sugru will launch into the market would be starting from $3.28 which is the official price of the product assigned by the parent company. So initially the starting price of Sugru would be the same.

Place

As the official representatives of Sugru in USA, the placement of the product would be done making Sugru available through some selective retailers and wholesalers mostly in the metropolitan sites in stores like wall mart and seven eleven

Promotion

The promotion of Sugru would include placing ads on gadget magazines, and other related magazines. News paper ads would also be given in order to gain maximum pool of customers. Also, Sugru would be presented in various exhibitions and free samples would be delivered.

(B)

Starbucks is adopting the market development strategy for its business. The market development strategy is to promote existing products into un-catered market. This can be seen from the case study mentioned in the questions. Starbucks is expanding their operations to United Airlines, Barnes & Noble bookstores, grocery chains and e.t.c. Market development strategy is a marketing strategy involving the company's entry into new markets with existing products. It is usually more difficult than the importance of market penetration strategies and more time-consuming and requires considerable preparation. It is necessary to comprehensive analysis of the preferences and aspirations of the new buyers, as requirements and new customers shopping habits may differ from previous buyers. The problem may be a lack of experience on the new site.

4)

The elements that come into play in the provision of a service can be classified into five groups: the materials that accompany the service, the methods and ...