QUALITATIVE RESEARCH

Qualitative Research



Qualitative Research

Qualitative research measures consider a universal law in the hope of developing a static reality; on the other hand, qualitative research is an assumption of what the reality is a dynamic exploration. To solve the current problems of the market, it is important for retailers to adopt a more strategic approach to decision making, taking into account the great importance of intellectual property management, it does not say what is found in the process of universality, therefore, promotion and tolerance is often cited as a study of these types (Shank 2006, 23 - 45).

It will be ...