Public Service Broadcasters

Public Service Broadcasters

Introduction

With the advent of internet, World Wide Web and innovation in digital technology the public service broadcasting companies in Europe are also continuously changing and under immense pressure to keep up with the digital age. Internet and electronic media innovation has made it possible for any public service broadcaster to easily operate outside the boundaries and national limitations of the country. The internationalization of media services and technology has opened more avenues for the purpose of globalization of cultures. Audiences in Europe now have more opportunities and choices in terms of programs that are designed for ...