PUBLIC RELATION ASSIGNMENT

Public Relation Assignment

Public Relation Assignment

The given assignment is related to public relations. The non profit organization or client selected for this assignment is “scouts Australia”. The assignment includes two separate parts according to the given instructions. First one is client brief, which includes answers of the related Questions. Second is a detail about the two pieces of work selected for the client for the reason of improving, enhancing and maintaining the public relations.

Discussion

Client brief (350 words)

Question: 1 (115 words)

Scouts Australia slogan is “Be prepared ... for new adventure”. Scout Australia was founded by Lord Baden Powell in 1908. It is an official member of the WOSM. Its aim is to promote intellectual, physical, emotional, spiritual and social development of young people. Australia offers youngsters between the age of 6-25 to grow up through exciting activities, with fun and challenging opportunities. Scout Australia's activities includes leadership development, environmental projects, performing arts, community services, recreational radio function, major Australian events and service projects in developing countries (Scout Australia, 2012)

The 2 pieces of work selected by scouts are brochures and PR speech. Client wants these works to be done, because these both are directly related to serve public.

Question: 2 (29 words)

Scout Australia wants to educate young people with values based system, and wants to make a world where people are self motivated and play a productive role in society.

Question: 3 (36 words)

Scout Australia's primary target audience for achieving its goal is 6-25 years youngsters, because it is the age when child's capabilities can be groomed and develop, and these children will develop a powerful society in future.

Question: 4 (16 words)

Other people of all ages in society

People of under develop areas specially children

Question: 5 (30 words)

The main idea of Scouting is to develop the youngsters in such a way that they use their abilities to serve themselves as well as their families, societies and communities.

Question: 6 (32 words)

As main idea shows that client works for youth, the 18 year old child name Jess Thomas was voted as a joint winner of Asia Pacific Award for outstanding scouts in 2004.

Question: 7 (30 words)

The main three key messages given by the client are, to achieve well known management and leadership qualifications, learn new skills and always get active, and serve to the community.

Question: 8 (21 words)

As the prior audience of the client is youngsters, therefore the most appropriate tone for them is creative and activity based.

Question: 9 (18 words)

Appropriate channel to reach the prior audience is different promotions and campaigns in the different schools and colleges.

Question: 10(23 words)

The both pieces of work will be properly managed within the time constraint by the team supervisors and leaders, assigned for this work.

Two pieces of work

Brochures (500 words)

Brochure is a piece of paper which is made from single sheet. Brochures are tri-fold and are 8.5" x 11" or 8.5" x 14". It may be have number of dimensions and folds. Brochures are also known as leaflets or ...