PSYCHOLOGY IN THE REAL WORLD

Psychology in the Real World

Psychology in the Real World

The three principles of Psychological Principles are:

Principle #1: The magical number “5” (plus or minus two)

As imaginative and innovative as humans are, we cannot constructively handle or process more than about five pieces of information at any given time. According to this, for best results in most situations, present material or information in chunks if your aim is comprehension, retention and impact. Therefore, keep your sales points or list of differentiators (on paper or in-person) ideally limited to three (but not more than five) bullet points. Not only ...