Proposal - Victoria's Secret Brand and Its Impact on Preceptions of Beauty

This paper focuses on the study of the Victorias Secret Brand and its impact on preceptions of beauty among women. Victoria's Secret is a famous retailer in America dewaling in brands related to women's lingerie, women's wear, as well as, in beauty related products for women. It is known for being the biggest segment of publicly traded Limited Brands having sales revenue of more than Dollar Five Billion. Moreover, the operating income of this group was recorded as being Dollar One Billion during the year 2006. There are more than a thousand stores owned by Victoria' Secret with in the United States of America (Begoun, Barron, p. 71-75). It also publishes and delivers through mail a total of Three Hundred and Seventy Five Million catalogues in a year. The popularity of the brand has been achieved by Victoria's Secuirty in the fashion industry by arranging a fashion show on an annual basis, known as the Victoria's Secret Fashion Show. The catalogue for Victoria's Secret Fashion Show hosts a number of well known and top models present in the fashion industry (Andrew, p. 107). The presence of such models in the catalogue also plays a vital role in developing the positive image of the brand among the females and in promoting the acceptance of shopping for undies on a cultural basis with in the United States of America.

Moreover, it is a well known fact regarding woment that the usage of a well known brand is percieved as creating a postiive image for the women. All women are well aware that beauty is a terrible force in their life. In this case, cosmetics and other female related products are considered as being a serious weapon by women around the world. The results ...