Promotion of a Product

Introduction

There are many ways to sell merchandises. The main question is why sell wholesale. Wholesaling the goods you produce is not just a way to make more money fast. Even time means in business a lot. Selling wholesale can grow business faster than selling one unit time after time. Besides, working with wholesale customers guarantees stability (Kotler & Keller : 34). One wholesale buyer brings far more profit than ten retail clients do. Supplying to and checking payments from a wholesaler are easier to manage and analyze than dealing with many different retail clients in the same time.

In UK as compared to the last decade, the gift market has expanded including diverse new sectors and has reached all over the world including traditional/ older customers, tourists and domestic tourist even party planners, wedding list market, Market traders and e-traders and the occasional gift/home market. Some businesses have elected to specialise in particular segments such as tourists while others are more interested in domestic or general giftware market(Little housewife, Equinox, Puckator, Ancient Wisdom), or the home ware market ( Meadows & Byrne, Hill-interiors) (Kotler: 45).

In addition, the giftware market can be split up into many different segments such as stoneware, wood ware, crystals, decorations, greeting cards, collectable items, decorative home accessories, photo frames, candles and other fragrance gifts. The Jewellery sector comprises goods such as necklaces and rings, typically using precious stones or metals, together with raw gems, diamonds, bullion, watches and clocks. There is tableware sector what includes plates and dishes, cutlery and other utensils, and glassware.

Ancient Wisdom Marketing Ltd

Ancient Wisdom is private limited company and was established in 2000 by Mr. David Lloyd hardy. Ancient Wisdom is online since year 2001 and provides the independent giftware traders with an ever-expanding range of wholesale giftware, jewellery, and wholesale packaging all over the world. Ancient Wisdom has over 9000 active customers, speaks eight languages, and has currently over 10000 exotic, interesting and unique wholesale product lines spread over approaching 1000 web pages what makes it the Europe's biggest online giftware wholesaler (Jobber : 89).

SWOT Analysis

Strengths:

Production( Invents and produces new Products)

Strong Customer Service

Fast Order Processing

Always new and wide range of products in stock

Operating in EU, China, India and Thailand

Weakness:

Struggling with high demand

Quality of order processing

Weak Stock Control system

Opportunities:

Entering European market such as: France, Spain, Germany, Poland and Italy

Business with developing countries China, India and Thailand

New Technology

A market vacated by many ineffective competitors

Threats:

New stronger competitor in home market

Price wars

Competitor with innovative product or service

Change in consumer taste or confidence

Market Segmentation

Company has subdivided the market into 15 segments. As you can see in appendix 1 there are 3 main segments such as: “While Stock Last” & “Collectables” with around 2 700 products. Second main segment is jewellery department which holds approximately 2630 products and third is Eco Bags department holding around 1830 products (Kotler & Keller : 36). Another main and very important segment is composed of three smaller ones, including AW Home Fragrance, AW Aromatherapy and AW bathroom ...