PRODUCT TRANSLATION

Product Translation

Product Translation

In branding, a name means business. If we get it wrong from the start, we are doomed to face many different problems that will affect the way we do business.

Unfortunately sometimes you have the perfect name, only to find that someone already trademarked it. Corona, the Mexican beer producer, had its share of problems when it had to negotiate in different countries to secure its name, which means crown in Spanish.

In Spain negotiations proved to be tough; Corona eventually adapted its name to Coronita as a compromise. "We fall into the same category as ...