Product Strategy

Product Strategy

Introduction

Executive processes in the business environment to drive growth, involves the development or establishment of a plan. Managers have to take decisions with in-depth consequences, opportunities must be understood and threats prevented. "Good business research is based on sound reasoning" (Cooper & Schindler, 2006). There is an environment outside the manager's influence of which they must take in consideration. Business research may be viewed as the decision-making senses through which managers can view the outside world and use the information gained from their corporate observation to manage those processes over which they do have control, and therefore, combine their ...