Problems and Barriers in Online Shopping

By

[Faculty's Name]

[Month/ Year]

TABLE OF CONTENTS

CHAPTER 3: METHODOLOGY1

Research Design1

Data Collection2

Data Analysis3

Literature Search3

Definition of Qualitative Research4

Literature Selection Criteria4

Search Technique5

Keywords Used5

Theoretical Framework5

Ethical Concerns5

Overview of the survey6

Selection of informants6

Sample7

Data Analysis Procedures7

Reliability/Dependability8

CHAPTER 4: FINDINGS11

CHAPTER 5: DISCUSSION AND ANALYSIS18

Current Trends of Online Shopping18

Attitude toward shopping on the Internet22

Frequency of shopping via the Internet24

Limited financial resources25

Who purchases?26

What is the real cost?26

Discrepancies27

Online Auctions27

Checking of the seller's reputation28

Checking of the shipping charges28

Problems of online shopping28

Imperfect delivery system29

Shipping Expenses29

An Inconvenient payment system30

High prices30

A complex system of order30

Small range31

The need for registration31

Ordering the wrong product32

Delivery of the Wrong Product32

Returning the incorrect product33

Online shopping and hurdles to cross-border business deal33

Security problems with online shopping35

Main barriers to online shopping37

The risks facing the cyber-consumer37

CHAPTER 6: CONCLUSION39

REFERENCES44

BIBLIOGRAPHY48

APPENDICES62

LIST OF FIGURES

Figure 1: Buying Tendency11

Figure 2: Impact of Advertising12

Figure 3: Shopping Experience12

Figure 4: Frequency of Shopping13

Figure 5: Reasons for reluctance toward online shopping13

Figure 6: Searching behavior14

Figure 7: Attractive Features15

Figure 8: Problematic Features15

Figure 9: Retention Pattern16

Figure 10: Level of Purchase Satisfaction17

Figure 11: Credit Card Security Concern17

Figure 12: Causes of low online shopping23

Figure 13: Online shopping behavior34

CHAPTER 3: METHODOLOGY

This research is established and carried out by using a mixed research method, i.e. through the employment of reviewing existing literature on the said topic, as well as the usage of the survey questionnaire.

Research Design

The strategy that I use in this research is mixed method, employing the review of existing literature on the said topic and carrying out a survey. The survey method is used as a common strategy in business and management as the customer's belief is analyzed through self-administered questionnaires. The literature review method is used to evaluate the existing literature and analyze the document so as to justify the findings (Saunders 1994, pp.49-53.) The Sampling of the survey is between 75 and 100 and it would be convenience sampling, which would be conducted by means of contact in social network, email database, through mall intercept and friends.

The project used both primary data and secondary data. Using the mixed or multi-method approach gives the project the upper edge as the data collected can justify the research hypotheses. Saunders et al (1997) says that different methods can be used for different purposes in the study which makes the multi-method research methodology suitable for my project. Secondary data are collected to form a framework of level of customer attitude toward online shopping and the primary data collected supports the findings that the paper is going to make. Questionnaires were designed to find out the level of trust and confidence that shoppers have in online shopping and what kind of problems and barriers are faced when users shop online. The primary data collected quantitatively analyzed the findings, whereas the secondary data was analyzed using the qualitative methods (Saunders 1994, pp.49-53.)

Obtaining both primary and secondary data was feasible for the project to use a deductive approach and explanation building. Deductive approach was useful in framing questionnaires using the data collected from already proven analyses. Saunders et al (1997) says this method is called grounded approach since ...