Primark plc.

Primark plc.



Primark plc.

Primark was first established in Dublin, under the name of Pennies, which, situates itself amongst the retail market in the service sector. Trading in over 125 stores, and currently taking over little woods stores, additionally opening up another 65 stores this year. Primark currently targets the under 35's, with there up to date fashion conscience clothing lines, at low cost prices encompassing the brand mark “Look Good, Pay Less”. On average each item in store is around £3-4, which compared to other retail stores is exceptionally good value for money. Primark has expanded into many departments including, ladies, men's, children's lingerie, nightwear, footwear and home ware. This means it comprises a large threshold population, attracting a high volume of customers. Unlike other stores, Primark has a considerably large selection of lines, and stock constantly changes to meet demand, acting as a high street warehouse.

Operations management is all about managing process. Inputs are the first part of the structure; it usually forms within a mixture of three categories including materials, information and customer expectations. Within Primark the main inputs include materials (clothing & furnishing), staff, facilities, knowledge and information (company data), customers, and technology (database & tills). Which would then be shifted to the transformations process.

Within Primark's organisation the initial first transformation, is turning material into stock, followed by transporting the stock, from the global countries into the United Kingdom, Which is then stored in a warehouse. Followed by distributing stock to the individual stores, whereby the prices are marked no more the 50% up. As you can see the transformation process is clearly linked to Meredith & Scott M, Shafer (1999) all these transformations help add value to the stock.

The transformation of information is also of value to Primark. With the use of competitor's information, market research, accounts information, we can then use this information, by processing it to becoming data, which improves the quality of the company. As well as this, processing customers experiences, for example at the moment Primark store in Manchester are using old tills, if we invested in the new more advance tills, it would mean that it store could operate 1.5 times faster then it is currently at. At Manchester's best hour in Primark, the store generated around £60'000, this means if the store was to invest in the new tills it's could potentially have the capacity to generate up to £90'000, £30'000 more then it is currently at.

From the stock point of view, Primark fulfils this criterion; we will offer good quality and wide selection of products, at low prices. Additionally, forecasting fashion trends means we are able to meet response times following demand. In relation to this, Primark does offer a service, mainly found at the tills, and it the only time, when the customer interacts with the inputs of the employees. This is why its important to show a high standard of service when serving the customer, as it adds value to the customers experience of shopping in ...