Pricing Strategy

Pricing Strategy

Introduction

Pricing is the most important issue in business decision making process. The selling price has an impact on customers buying behavior, which directly affects the demand of a product as well as a company's revenue.

Target market

Upper Class

Price Skimming Strategy

We will use Price Skimming approach because it is a market-based approach to pricing. In this method a high price is charged in initial market maturity stages. Prices are set high in order to attract the least price-sensitive customers and to generate profit quickly, before competitors enter the market and start to force price going down.

Price Positioning

It is an ...