Competitors in a business atmosphere of Monopolistic competition have the ability to manipulate prices with no or very little consequences which is a result of their inherited strong product differentiation. Such examples of companies include Jostens, XM Radio, Sirius, and Microsoft. These companies that purvey their products in such settings have many kinds of advantages. Among such advantages include their ability to set high price. Companies determine the price point of the items, which are much higher than the industries in a perfectly competitive market which are a virtue of their branding efforts (Hirschey, n.d.).