PRAHALAD AND HAMEL'S CORE COMPETENCE

Prahalad and Hamel's Core Competence

TABLE OF CONTENT

Introduction3

Discussion and analysis3

The Overview of the Company4

Hamel and Prahalad core competency framework in Cochin Media City (CMC)4

Essence of HBR5

Entertainment and Media6

Comparative advantage of CMC6

1.Achieve a sustainable customer value6

2.Poor inimitable7

3.Transferability of skills7

Three tests for identifying a core competence7

Building a core competence8

Sustainability of core competence8

Core rigidities in Cochin Media City9

Speed, Agility and Responsiveness9

Core competencies and talent management applying Cochin media city (CMC)10

Core competence analysis of CMC11

Organization Tree12

Core Products of CMC13

Their Projects13

Cochin Media School13

End Products14

SBUS of CMC14

Compensation offered15

Their Believe15

Prahalad and Hamel's core competence framework16

The battle for intellectual leadership18

Conclusion18

References20

Prahalad and Hamel's Core Competence

Introduction

The most powerful way to prevail in global competition is still invisible to many companies. During the 1980s, top executives can be the judge on their ability to restructure, diluter, and delayer their corporations. In the 1990s, they can be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible—indeed, they will have to rethink the concept of the corporation itself. The key to competitive advantage was to gain a favourable position in an industry relative to competitors and, to engage in strategic manoeuvring to protect that position. Gaining market share was the leading prescription, and protection of market share through the erection of entry barriers and the inhibition of competition were the focus of prudent practice (Sullivan, 2006, 67-90).

Discussion and analysis

The main sources of competitive advantage are the result of management's ability to consolidate enterprise-wide technologies and, production expertise in skills that enable the company to adapt quickly to changes in the macroeconomic environment. The core competencies can then be considered as a specific integrated and applied a combination of skills, knowledge and attitudes.

The entertainment and media industry is undergoing changes, consolidation and steady growth. In this environment, PwC have organized specific groups of professionals who follow this sector and develop services to help institutions and organizations to operate in it. Our professionals work closely with clients to find solutions to the problems of today and tomorrow's opportunities.

The Overview of the Company

Cochin Media City (CMC) Cochin Media City is poised to become South Asia's most comprehensive, cost effective and technically advanced facilitator for the media, entertainment and communication industry. Harness the best available technologies and provide a platform for premium infrastructure, CMC is now busy crafting its advanced facilitation platforms for a vital slew of services for the media and entertainment industry - the electronic media in particular. Cochin Media School is the Fist Authentic Film & Broadcasting Institute in Kerala, and is a pioneering project of Cochin Media City Ltd. Cochin Media School, a conglomerate hub of media education and training, has been in the forefront of training film and television professionals since 2007. Media celebrity, Sri, Madhu inaugurated the institute on 18 April 2007. Positioned at the heart of Cochin, the institute can be located at Panampilly Nagar; adjacent to South Over Bridge, Cochin Media School is now the First ISO 9001-2008 Moody International UKAS certified Film and Broadcasting institute in India (Ray, ...