PORTFOLIO

Portfolio



Portfolio

Personal Statement

I would like to start my portfolio by identifying the interest in applying for Master's Degree in Strategic Marketing Communication at the University of Greenwich. My main motivation behind choosing this program is to expand my study and knowledge in the field of communication as I own the working experience of around 10 years in Advertising, Media and Communication industry. UK universities provide internationally recognized qualifications of the highest standard, most of the UK's universities are among the oldest. A major advantage of studying in the UK is that it will provide me an opportunity to attain perfection in my knowledge of the English language because it is one of the most important skills in the international business world. I will surely appreciate the opportunity to observe at first hand the operation of the European market, and living and studying here will provide me a useful insight into how this major trading territory functions.

Considering my Bachelor Degree in Business Administration from the American University of Asia in the United Arab Emirates where I had the opportunity to study a number of subjects related to Marketing and Advertising and they have been both enjoyable and enlighten in providing me the new and different perspective concerning communication such as Marketing Fundamental with A-, Marketing Channel with B +, Marketing Strategy with A-, and Advertising with A. I feel confident to apply for the strategic marketing communication's degree because it reflects my area of interest. As I highlighted above that my career span over 10 years as a Business Development Manager, Associate Director- Planning, Client Servicing Manager and Head of the Advertising Agencies Servicing Department, all the above mentioned positions were either in Media Houses, Publishers or a well known Advertising Agencies.

I consider myself so lucky to have the chance to work in a very dynamic city which is Dubai and to build up my career in the Advertising field especially during the booming period of the city from all aspects specially advertising and Media. Dubai is the biggest advertising market not only in the United Arab Emirates but among the whole Middle East. I have also availed the opportunity to work in Dubai's famous project, the “Dubai Media City (DMC)” which is to be considered as the only global media hub in the region where all media-related businesses thrive together. Strategically located in Dubai the crossroads of the Middle East, Africa and South Asia, the business can profitably operate in the local and international markets from DMC.

Being in United Kingdom to gain the Education, Knowledge and Business Skills is a great opportunity for me to grow myself, my career and my personal and professional visions and plans. Beside working and studying I always availed the opportunities to get involved in extra activities like being the organizer for the International Day in my previous university. I was also involved in organizing a couple of seminars, conferences, public relation events and product lunching activities where I have been awarded a couple ...