PINNACLE BRITISH AIRWAYS

Pinnacle British Airways

Pinnacle British Airways Strategic Planning

Introduction

For this study, we have undertaken the account of Pinnacle Airways. The carrier has been a favourite in the books of economic analysts and at the same time has had its own duration and understanding regarding all accounts of having the most profound forms of marketing strategy and improving their financial stability accordingly (Sadtler, 1997, 61-90). This paper shall help us identify and conclude what amends have been made regarding the stability and rolling of Pinnacle Airways and at the same time make effective use of the available resources for the purpose and objective of making close contact with current and potential customer clientele, leading to a more formal development of a reputable institution.

Organization Description

Pinnacle Airline Company was established in 1994. At that time, there were many small airline companies operating like Aircraft Transport, Travel, Handley Page Transport, In-stone Airlines and Pinnacle Marine Air Navigation they all face immense competition from outside forces and to beat that immense competition all of these small airlines combined and form Pinnacle Airways. Pinnacle Airways is a full service global airline, offering year-round low fares with an extensive global route network. The airline flies to and from centrally located airports and offers flights around the world.

Competencies categorizing the Aviation Industry

The Aviation Industry has been one of the most innovative and influential industry that have been significantly flourishing throughout the industry. With the inception of the airplane put forth by the Wright brothers, there have been constant, continuous and iterated improvements, amendments, innovations and additions to the fast-paced and heightened development of the industry, creating web all around the world (Thompson, 1997, 5-7).

In this report, I would be discussing the impact of some external changes on the organization in detail, how these changes affect an organization and how an organization can respond to these changes. To discuss and critically analyse the impact external environment elements I have chosen Pinnacle Airways.

Mission statement

The main ambition is to be the global leader in the travel industry and to provide superior customer service delivered by our inspired staffs. We value our stakeholders and are committed to them. (See appendix 1)

Objectives

Pinnacle Airways focuses on delivering the highest customer value and making sure that maximum standards are being applied to every aspect of the company.

Achieving the targets set up by the company at a specific time.

Ensuring positive working attitude of staffs.

Positioning Pinnacle as one of the first-class airlines.

To make Pinnacle airways the biggest 'fifth freedom' airline operating in the European Union.

Minimizing the negative impact on the environment

PEST analysis

Political Factors

Operating in a globalized natural environment with stores around the globe, Pinnacle Airways works effectively and efficiently around the globe for the purpose of making significant amends and contributions to the aviation industry. Today, Pinnacle Airways is amongst the largest airline of the United Kingdom and well known aviation service providers in Europe.

Economic Analysis

Economic components or of anxiety to Pinnacle Airways, because they are expected to influence demand, charges, charges and ...