PEPSI BCG MATRIX GROUP

Pepsi BCG Matrix Group

Pepsi BCG Matrix Group

Introduction

The prime merchandise of Pepsi, which is its cola, has it has established itself over the years and has become the company's 'cash cow' (Pride et al., 2006) - goods that drop under the 'cash cow' class have 'high market share and profitability but reduced market development rate'. A merchandise gets the title 'cash cow' because earnings may be “milked” from it to investment other avenues. It's promotion aired for the first time, constructed round the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!"

 

Pepsi BCG Matrix Group

When a new Pepsi ...