PEER REVIEW

Peer Review: Marketing Analysis Research Report - Rough Draft

Name of the Writer

Name of the Institution

Peer Review: Marketing Analysis Research Report - Rough Draft

Executive Summary

This paper provides a constructive feedback on the peer article “Marketing Analysis Research Report: Rough Draft” by Sakhone J Hemsouvanh. The article discusses the importance of appropriate clothing in today's world, and how Calvin Klein fulfills this need of customers. The article provides a good general impression to the readers because of relevant information, and this relevancy adds value to the paper's credibility. Additionally, the writer also uses simple and easy language to write the article; hence, anyone can reader and understand the standpoint of the article and understand the point writer try to make. The flow of the paper is in good health, as well as well-organized and well-planned.

The prominent advantage of Peer article is the presence of rational to every single point, and supported by the relevant marketing information. Such points add the value to the article by providing pertinent and insight regarding the market of clothing, which without any doubt add value to the peer's article. The only drawback in the article is that the writer discusses each of the concepts very briefly, and in the paper there was no facts were present.

Rationale

The study has been created to determine the importance of appropriate dressing and how Calvin Klein meets this need of people by offering its products. The articulation of the paper apparently shows a comprehensible, understandable and logical demonstration of the topic. Since, the first paragraph the purpose of the paper is quite clear to the reader.

Marketing Mix

The paper also includes in-depth analysis of marketing mix offered by Calvin Klein. The concept of marketing mix such as price, product offerings of Calvin Klein, promotion via advertisement were discussed appropriately; while place conception was not discussed. Calvin Klein offers a wide range of product line; for instance, jeans, sportswear, watches, bags, suits, men's wear, and glasses. Effective promotional campaign (concept based advertisement), and pricing strategies is discussed in detail.

Environmental Scan

The paper effectively covers the competitors' offerings; social paradigm; and market trends. However, the contribution of technology and economic were not in the article. In addition, the author to some extent discusses the marketing environment, as it argue about the existing competition in the market and highlights the offerings of other well known brands such as Michael Kors, Tommy Hilfiger, Ralph ...